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Our Company

My honorable grandfather, Giovanni Benvenuto, founded our company after he was converted into a chauffeur thanks to the advice of a fortuitous priest. Like most Italian men in the 1940s, Giovanni was a fisherman charged with providing for his family. He would spend evenings at sea and return home to cook his catch for the women and children. But Giovanni was unique in that he didn't only fish to feed his loved ones. He also drove a van around the Amalfi Coast to sell his catch. To further improve his family's quality of life, Giovanni then started driving the village priest. In 1948 he could be seen behind the wheel of an Aston 1100 taking the priest wherever he wanted to go thereby becoming the first chauffeur of the coast. At the same time, foreigners began recognizing the sheer beauty of the area causing a major boost in tourism. Travelers descended on the Amalfi Coast, named for the royal family that once ruled the South of Italy, eager to explore and some of them stayed which increased the population. Because of the boon in visitors, the priest suggested that my grandfather give up his job as a fisherman and become a driver for tourists. It didn't take long for Giovanni to agree and he began chauffeuring them around in a Aston 1100 he called " Giuseppina," in honor of the woman he later married. Giovanni happily accompanied tourists as they visited the coastline, sharing his knowledge of the picturesque sights and winning them over with his genuine charm. He called the ladies "Belle Margherite," which means beautiful daisy and swiftly developed a reputation for his outstanding service. Soon, the Admiral of King Umberto II di Savoia's army, enlisted Giovanni to chauffeur him between his base in Naples and the Amalfi Coast. The two met during World War II and the Admiral was so impressed with my grandfather that he assigned him to drive the King. From that day forward, Giovanni became well acquainted with the King. During the time Italy was transformed from a monarchy to a republic, the King was relocated to Ravello. My grandfather accompanied him and the two spent much of their spare time fishing together in Praiano. After his initial foray into the business, Giovanni continued being a chauffeur, which laid the foundation for our family-oriented business. Once my father Umberto retired from the Navy, he joined my grandfather. Life at sea made him realize that he belonged at home in Praiano to follow in the footsteps of my grandfather. Today, my father and I take great pride in using the experiences shared by my grandfather to continue the legacy he started by helping tourists discover the outstanding beauty and magnificent scenery that graces all of Italy.

Sincerely,

Giovanni (aka Gianni) Benvenuto

Managing Director

read our history

Useful Information About Our Company

membership

  • Agenzia Nazionale Del Turismo Agenzia Nazionale Del Turismo
  • American Society of Travel Agents American Society of Travel Agents
  • National Limousine Association National Limousine Association

awards and recognitions

Customer satisfaction, our reputation and the quality of services are just few of the great characteristics we aim to pass on to each customer. Earning "Certificates of Excellence" from TripAdvisor has been a very rewarding experience and we continue to aim for more. As proof to the hard work and dedication we show with each client, we invite you to check out many of the testimonials here displayed here and on TripAdvisor.

Benvenuto has been recommended over the last 12 years by Rick Steves' , Passport To The Best, The 10 Best of Everything, National Geographic and Fodor's travel guidebooks. Our membership with ASTA, the NLA and ENIT Italia (Italian Government Tourist Board) offers additional assurance of the highest quality services that we provide to each and every customer.

  • Fodor's Italy 2006 to 2013 Fodor's Italy 2006 to 2013
  • Rick Steves' Mediterranean Cruise Ports Rick Steves' Mediterranean Cruise Ports
  • Rick Steves' Italy 2000 to 2013 Rick Steves' Italy 2000 to 2013


  • Trip Advisor 2014 Certificate of Excellence Trip Advisor
    2014 Certificate of Excellence
  • Trip Advisor 2013 Certificate of Excellence Trip Advisor
    2013 Certificate of Excellence
  • Trip Advisor 2012 Certificate of Excellence Trip Advisor
    2012 Certificate of Excellence

  • The 10 Best of Everything by National geographic The 10 Best of Everything by National geographic
  • Trip Advisor 2016 Certificate of Excellence Trip Advisor
    2016 Certificate of Excellence
  • Trip Advisor 2015 Certificate of Excellence Trip Advisor
    2015 Certificate of Excellence

featured

Breathtaking views of the Amalfi Coast. Stop in Positano, Amalfi and Ravello.

Our English speaking drivers have been trained to offer our clients a running commentary of the major highlights of the tour. Due to strict Italian laws & regulations that protect officially licensed guides, our drivers can only comment and explain the sights from inside the vehicle, and are not allowed to do so once they are outside the vehicle. Our drivers will also be happy to suggest fine restaurants for an authentic dining experience during your day of touring.

  • LaRepubblica.it 06/02/99 LaRepubblica.it 06/02/99
  • Travel Tips - USA Today Travel Tips - USA Today

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